To Target or To Saturate?
Depending on your campaign goals it may make more sense to spend a little more per piece, but target the exact prospect you’re looking for. Saturation mailings are a great way to drive all kinds of traffic and get your name out there to as many hands as possible. However, if you’re trying to get a certain type of demographic prospect then you’ll do much better with a targeted piece. Whatever your campaign goal, if you have any questions, feel free to contact us.