What are PURLs?
A Personalized URL or PURL, is a way to supplement your direct mail campaign with customized digital content for your prospects. Each recipient receives a unique URL address that when visited will immediately target that person as a potential prospect. Use a PURL to offer customized digital content and collect additional information about your prospects that otherwise may not have visited your dealership. PURLs gain an additional average of .5% response than mailers without a PURL. Another advantage to PURLs is being able to see the moment your mailer has actually hit homes. You’ll be able to see the very moment when your leads are visiting their PURL. Gather information about future buyers by simply offering an incentive to let you know when they may be in the market. Then you know when to start marketing to these hot leads.
Demo our list of PURLs below. If you have something else in mind for a PURL, just let us know, we frequently develop new PURLs for our clients.