Currently more than 80% of all car buyers begin their automotive research online. As a result more than half of all buyers only visit one dealership before making a vehicle purchase and buyers overall only visit an average of 1.5 dealerships before purchasing. Gone are the days when buyers shopped 7 or 8 dealerships to research and test drive all of the vehicles they are interested in while narrowing down the vehicles that suite their wants and needs. With this in mind it is becoming even more important that your dealerships website is included during their pre-selection process. Additionally it is important that you know who these customers are and what they are interested in purchasing.

While it is important that your site is visible when a prospect is searching online it is even more advantageous to be proactive in your efforts to market your website and your dealership via channels that inform customers about your business, your brand and the elements of both that set your dealership apart from your competitors. This is where email has become the leading tool for businesses desiring to spotlight their business, their specials, their sales events and their overall web presence in general.

Email has evolved from a medium that allowed select businesses and "wired" individuals to communicate inexpensively with each other in a way that costs less and was faster than traditional mail into a common place medium that is as effective as it is common place in our culture. So common place in fact that most people consider email to be one of the best and fastest ways to communicate. Most importantly more than 75% of all people report that they have purchased a product or service as a direct result of email marketing.

This is where our email campaigns can be utilized to give your dealership the edge it needs over your competition. We execute campaigns in multiple formats to suit the needs of your dealership. Whether you simply wish to increase your customer retention rate by staying in front of your current customer base or you wish to introduce your business or product lineup to an entirely untapped demographic we can help. Now you can benefit from email marketing either as a standalone marketing campaign or even better you can employ it in conjunction with a direct mail campaign to increase your return on investment.

With our custom designed email campaigns you can now market to:

 -Your current and former client data base

OR

• Target by City, State and Zip code or a radius from your dealership
• In Market / Auto Intenders
• Customers that currently own certain makes and models
• Consumers with a specific Household Income
• Consumers in a specific age range

Furthermore with you will be able to see the results off your campaign long before the traffic flowing into your showroom becomes apparent. Every email campaign we deploy includes real time tracking. Showing you how many clients opened your email and how many prospects engaged with it.