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Automotive Trade & Upgrade Campaign - Direct Mail

  • Product Code: Buyback Mailers
  • Availability: In Stock
2,500 or more : 85¢
5,000 or more : 76¢10,000 or more : 72¢15,000 or more : 68¢20,000 or more : 64¢30,000 or more : 59¢!!!
This product has a minimum quantity of 2500

Trade and Upgrade - Automotive Direct Mail Vehicle Buyback Sales Event 

Need Assistance or have Questions regarding this Campaign? Call 888-828-MAIL (6245)

Drive traffic to you showroom with this completely customizable Co-op friendly Trade & Upgrade mailer. Target vehicle owners with a high probability of being in the market for a new or preowned vehicle. Use either as a customer retention tool or as a conquest mailer to gain more market share and in turn provide you with the highest response rate possible. 

The Trade & Upgrade Campaign is designed to create urgency and motivate prospective buyers to respond to this notice immediately by:

  • Visiting your dealership in person
  • Calling to set an appointment
  • Calling our 24 Hour Immediate Voice Response number (IVR) and producing a lead that will be electronically delivered to you and your dealerships CRM
  • By visiting their personal website (PURL) and producing a lead that will be electronically delivered to you and your dealership CRM


  • Variable Imaging - Each mailer shows the image of a vehicle similar to their current model.
  • Variable Data - Customer is shown a specific offer based on the current vehicle they own (Based on MSRP)
  • Trade Value - An initial offer for the customers trade vehicle based on KBB or Black Book Value 
  • First Offer- We subtract the Trade value from to MSRP and present the customer with the difference figure as well as a payment based on their paid off trade and with the customer putting tax, tags and fees down. 

Choose from the following personalized websites to add to your campaign at no additional charge.


  • Choose year, make and model vehicle owners to target in your area
  • 8.5 x 11 inches - two sided - Bifold 
  • Mailed standard postage
  • Artwork Custom tailored to your dealership demographic and preference

For more information or for assistance  getting your campaign started please call one of our campaign experts at 888-828-MAIL (6245)

Digital Features
PURL:Included IVR:Included
Call Center:Included Texting:Optional
Color:Blue Type of Mailer:Two-Sided
Width:8.5" Height:11"
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